WS Hotel Advisors

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"If you take the emotion-would be, could be, should be out of it and look at what it is and quantify it , I think you have a big advantage over most human beings." - John W. Henry

About Us

Our goal is to provide sound practical guidance and develop realistic solutions that lead to a timely and successful execution of the assignment based on the client’s objectives, timing and capacity. We essentially become part of our client’s team and “do what it takes” to accomplish the client’s objectives which many times lead to multiple and repeat assignments.


• Successful resolution of $350 million of problematic hotel loans.

• Advisory Services involving the restructuring and recapitalization of a 297 - room mixed – use Resort. Also co-directed a $12 million renovation.

• Sourcing Debt and Equity to finance a discounted pay-off and rebranding initiative.

• Advisory on a sale vs. hold Analysis on a select-service Hotel Portfolio.

• Strategic planning for the acquisition and repositioning of an Boutique Island Resort.

• Development, Design and Feasibility Advisory on a cutting edge Independent Hotel.

• Advisory on the conversion of an office building to a Boutique Hotel.

• Feasibility and Capitalization analysis on the acquisition of a $100 million Hotel Portfolio.

• Debt and equity placement on select and full Hotels located through-out the country.

• Advisory Services that led to the sale of four full-service hotels to institutional investors.

• Advisory services that included the acquisition, strategic planning, renovation, recapitalization and re-branding of two hotels with over 575 rooms.

• Owners representative and lead developer for public companies in the successful strategic planning, construction and profitable sell -out of three high-rise ocean-front condominium projects containing over 600 units with project costs in excess of $270 million.

• Directed a private hotel company’s investment, disposition and repositioning as well as over-seeing hotel operations. This two- year assignment resulted in the successful disposition and rebranding of all of the Company’s Hotels.

• Advisory Services to institutional investors on the sale of $60 million of non-performing hotel loans.

• Represented a public hotel company in the acquisition and repositioning of 7 hotels representing an aggregate investment of more than $200 million.


We have an extensive network of relationships, alliances and affiliations that have been developed over 40 years. Clients benefit from our experience and trusted affiliations which allow us when appropriate to reach out on your behalf for confidential and unique viewpoints, knowledge and guidance that lead to a successful completion of your goals and objectives.

We maintain excellent relationships with:

• Direct Lenders who provide bridge loans, permanent debt, construction loans, mezzanine Loans and preferred equity.
• Boutique Private Equity Sources
• SBA, USDA and EB 5 Lenders
• National Valuation Service Providers
• Select Hotel Developers
• Architects
• National and Regional Hotel Brokers
• Management Companies that manage Branded and Independent Hotels and Resorts


Bill Stuckeman

Bill is a passionate, experienced, trust-worthy and adaptable consultant and advisor that has been involved in the Hotel Industry for over four decades. Over his career he has worked directly with owners, lenders and key executives and has completed over 250 complex assignments involving capital in excess of $2 Billion. Assignments have included all aspects of the industry (loan placement, lending, development, sales, acquisitions, re-development / re-positioning, note sales, asset management, market and financial analysis, debt and equity procurement, loan restructuring, etc.). Bill has experience in all property types with a specific emphasis in the Hotel Industry. He is a tireless professional that enjoys life, his clients, and his family. Bill is known for “thinking out-side of the Box” and has a Never – Ever Quit Mentality. Bill has been a panelist at several of the Hotel Industry’s major events including the Hunter Conference, ALIS and Meet the Money. He is a member of AAHOA.

On a personal note, Bill moved his family from Pittsburgh to Texas in 2000. Together with his wife of 42 years, Susan, they have nine-children and to date 8 grandchildren. Bill is a former Eagle Scout who enjoys landscaping, home-improvement projects, fishing, travel, and most of all family events which occur all of the time.

Bill’s career path includes:

• WS Hotel Advisors
• 1st Service Solutions
• WS Advisory Services

• FelCor Lodging Trust
• FelCor Inc.
• Holliday, Fenoglio, Fowler LP (formerly Carey, Kramer & Pelusi)

• Mellon Bank
• Dollar Savings Bank
• YMCA of Greater Pittsburgh